ReadWrite has a guest post from a digital marketing manager who enumerates all the mistakes that entrepreneurs make in trying to market their company or product digitally. I’m not going to enumerate them all here, but they include some fairly common-sense things like “Failing to understand your audience,” “Not planning adequately,” “Holding unrealistic expectations,” and so on.
As I was reading the article, it occurred to me that self-publishing writers are entrepreneurs, too. After all, they are entirely responsible for marketing their product and themselves, so they have to make their own marketing plans and execute them. And while some of these mistakes may not be terribly meaningful for them (“Not budgeting properly” tends to lose meaning when your marketing budget is effectively zero), a lot of them seem to be exactly the kind of traps self-publishers could fall into.
So, if you self-publish, maybe this advice could be useful for you, too.