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That the title if an article in the mediaIDEAS blog.  The author says that The New Yorker, unlike many digital magazines, is doing very well.  Why?

However, The New Yorker is actually doing quite well. It currently has a
readership of 100,000 on the iPad. And 20 percent of those are paying
$60 per year for a subscription.

Their secret?

According to Deputy editor Pamela Maffei McCarthy, less is more.

With The New Yorker still growing, however, it looks like it has
stumbled on a formula for success. What’s the key? Keeping it simple,
apparently. Deputy editor Pamela Maffei McCarthy said the magazine’s
goal was to create an app version “all about reading,” and so The New
Yorker edition is predominantly text, foregoing the rich animation and
sound that typifies most digital editions of magazines.

In other words, readers are flocking to The New Yorker iPad app because
it relies on text and not “the rich animation and sound that typifies
most digital editions of magazines.”

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