In the wake of last week’s barely disguised usability attack on all ebook apps that aren’t iBooks, Martin Taylor of eReport has posted a call to arms against Apple. “It’s now time for publishers to step in and challenge Apple for the sake of the long term health of the market for ebooks and reading,” he writes. “The way to stop Apple doing more harm is simple: refuse to supply it with the key titles its iBookstore needs to present a credible offering.”
It can be done. Publishers set a precedent for collective action a year ago when they threatened Amazon and other ebook retailers with non-supply if they didn’t buckle under and accept the agency pricing model, ironically a move initiated to smooth Apple’s entry into the market.
Publishers might worry about potential anti-trust actions from such a strategy but they probably shouldn’t. Think about how tough it will be for the US Department of Justice to figure out which of the protagonists, Apple or the publishers, is abusing its market dominance more.
Read the full post at eReport.