Laura Hazard Owen of paidContent brings us this great story about Open Road Media, an e-only publisher that specializes in backlist republications of titles which were not yet available in e-book form. Along with the history lesson on the history of this unique publisher, the article offers six ‘lessons’ other publishers can learn from what Open Road has done.
The lessons include having a marketing plan, playing nice with retail partners, using video for effective promotion, being flexible to changes in the market and in the marketing plan, and knowing when to use good ol’ paper. From the article:
“The speed of what’s happened has been staggering,” Friedman said. “I think this isn’t about the Big Six at all. We’re living in a very exciting time for publishing, for independent publishing, for new kinds of publishing. This is the golden age … It’s not about the giants. It’s about the small guys.”
For more, check out the article. It’s a good one!
