Sony Readers at hotels

From the daily newsletter Shelf Awareness:

Regular-Vik-Dark-2.gifRoom service for digital readers. Gansevoort hotels in Manhattan, South Beach and Turks & Caicos are now lending guests Sony Readers. USA Today reported that “having readers (available for complimentary use on a first-come, first-served basis) appeals to carry-on aficionados who don’t want to lug lots of reading material, says Gansevoort New York sales and marketing director Suzi DeAngelis. From a marketing perspective, it ‘helps set us apart and makes people come back.'”

Kindle readers “are a hit at Manhattan’s Algonquin Hotel and a good fit with its literary pedigree,” USA Today added.

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