According to Bloomberg, Sony will start selling the readers for the first time since 2007. They hope to sell 300,000 readers in the first year through a venture with KDDICorp, Asahi Shimbun Publishing Corp. and Toppan Printing Co., who will provide the content. They will face some competition from Sharp which plans to start an Japanese ebookstyore service next month.
Sony said in May that it plans to start selling ereaders in China, Italy, Span and Australia this year. In Japan the Pocket Edition will sell for about 20,000 yen ($240) and a bigger screen unit for about 25,000 yen.
