When looking for a new tablet, it seems consumers have Apple on the brain.

The Yankee Group recently disclosed the results of a December survey in which it asked, “What brand of tablet do you intend to buy [next]?”

For Apple, it was good news as nearly half of the 506 questioned picked the iconic brand.

iPadApple Insider contends this is bad news for the rest of the tablet market, as 47 percent of surveyed consumers mentioned their intention to purchase an iPad. That left 26 percent of respondents going for an Android-based tablet, and 23 percent saying they were unsure, or didn’t know. Just one percent shared their intention to purchase a Microsoft slate.

Apple’s grasp on the market isn’t likely going anywhere, especially if the company has this type of brand recognition. From its punchy commercials to state-of-the-art storefronts, Apple is in the consciousness of consumers.

Amazon has created a small foothold, with seven percent of surveyed consumers saying they would buy their next tablet from the Web-based company. Samsung comes in third at six percent.

However, this doesn’t mean the other companies aren’t going away without a fight.

CNET reported that Samsung plans to double its sales of tablets this year. The company didn’t disclose the amount of tablets it sold in 2012, but CNET puts the projected number at about 40 million devices.

Samsung recently unveiled the Galaxy Note 8, and in January IDC’s Worldwide Quarterly Tablet Tracker, said Samsung’s market share jumped from 7.3 percent to 15.1 percent.


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