Adlibris is the Nordic countries’ largest online book retailer. They are launching an ereader, called Letto, along with an online bookstore for ebooks. The store will serve other readers as well and the books will be in the Epub format.
The Letto has an e-ink screen and menus in Swedish and there are 500 Swedish titles available at launch. In 2010 all new Swedish books from Bonnierförlagen will come out as ebooks. The Letto will have an introductory price of SEK 1,495 and a regular price of SEK 3,170.
Pär Svärdson, CEO of Adlibris said: “Over the past decade there’s been a lot of talk about e-books in Sweden, but since there were no e-readers, publishers started to lose interest,” says Svärdson. “And since there wasn’t a big market for e-books in Sweden, e-readers from outside Sweden weren’t launched here either. So it seemed the time was ripe to finally push hard to get a market for e-books going in Sweden.”
Heh, they didn’t even remove BeBook logo from the photos. I wonder if the actual unit will be BeBook branded too.
I was one of the lucky ones to get the Letto from Adlibris..What a great deal. I am looking forward to the delivery on Feb 24-25th.