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No going Barefoot: If you see a suspicious ad on TeleRead, tell us!

By Chris Meadows
August 17, 2015 // 4 Comments

As I’ve mentioned, we run advertisements on our front page here at TeleRead, but we do have our standards. I just noticed an interesting-looking ad pop up from an outfit called Barefoot Writers Club, clicked through to where it offered a “free report” in return for an email address, and got [...]

French AdBlock case shows crisis – and inertia – of advertisers

By Paul St John Mackintosh
December 11, 2014 // 4 Comments

A case in France being contemplated by Le Geste, the professional organization of online publishers, and IAB France, which dictates the standards for online advertising in France, against AdBlock Plus, the internet ad blocking software, and its parent Eyeo GmbH. As reported in Les Echos, the case [...]

Is this the first-ever TV commercial about e-book lending?

By Dan Eldridge
February 19, 2013 // 0 Comments

Good e-Reader ran an interesting post earlier today about Oklahoma’s Metropolitan Library System, which took the unprecedented step back in December 2012 of advertising its e-book lending services on broadcast television. According to the post, the 60-second spot was developed by the library [...]

Amazon Kindle Fire HD One-Ups iPad Retina Screen in New Ad (Video)

By Matthew Marchesano
February 6, 2013 // 3 Comments

“You may not be able to tell the difference,” says the advertisement’s narrator, as both the iPad and the Kindle Fire HD sit side-by-side displaying the same images. “But your wallet definitely can.” Amazon’s new 30-second ad draws the comparison in screen resolution between the iPad [...]

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