A ‘cool’ image: Amazon’s goal in the UK

By Chris Meadows
August 3, 2015 // 0 Comments

Is the Kindle “cool”? Amazon sure wants to make it look that way with the new print and panel ads it’s running in the United Kingdom. The campaign, which also sees full-page broadsheet newspaper advertisements and extensive panels on both overground and Underground rail, has the slogan [...]

The anti-ad-blocker arms race

By Chris Meadows
July 20, 2015 // 0 Comments

Web ads are an evil, but to some extent one that publishers consider necessary. Stratechery has an interesting post on the rise of programmatic ad networks—networks that track viewers across multiple web sites to build an interest profile, so that they can then serve ads targeted toward that [...]

French AdBlock case shows crisis – and inertia – of advertisers

By Paul St John Mackintosh
December 11, 2014 // 4 Comments

A case in France being contemplated by Le Geste, the professional organization of online publishers, and IAB France, which dictates the standards for online advertising in France, against AdBlock Plus, the internet ad blocking software, and its parent Eyeo GmbH. As reported in Les Echos, the case [...]

How about an entire product placement eBook?

By Juli Monroe, TeleRead
November 12, 2014 // 0 Comments

Something curious showed up on the screen saver of my Kindle this morning. It was a free book, [easyazon-link asin=”B00PD2MQRA” locale=”us”]The Vanishing Game[/easyazon-link], and at the bottom of the ad was the Land Rover logo. Curious, I downloaded and read it while [...]

UK print media still so not ready for mobile

By Paul St John Mackintosh
June 19, 2014 // 0 Comments

The Opera mobile web browser has been around for 14 years, the 2G standard dates back to 1991, so it really shows how on top the mobile revolution and internet stuff in general UK print media are that after all this time, at least according to a survey by cross-platform advertising firm Vibrant [...]

Wikipedia tightens its terms of use to prohibit unobvious payola editing

By Chris Meadows
June 17, 2014 // 0 Comments

Over the last few years, a number of minor scandals have come to light concerning wiki editors who were paid by publicity firms to edit articles in Wikipedia. Now, the Wall Street Journal reports, the Wikimedia Foundation has changed the encyclopedia’s terms of use to require that anyone paid to [...]

If the Internet isn’t responsible for the decline in newspapers…what is?

By Chris Meadows
June 12, 2014 // 5 Comments

Here’s an article from Science Daily that posits that all the claims that the Internet (or, more specifically, Internet advertising) is responsible for newspapers’ downfall are false…but then it doesn’t propose any alternative reasons to replace it. The article cites a research paper by [...]

HitBliss: Watching ads on the Internet can pay

By Chris Meadows
January 20, 2014 // 1 Comment

Maybe it’s not so impossible to get people to watch ads on the Internet after all. Last night, curious to see if Joss Whedon’s recent adaptation of Much Ado About Nothing was available for streaming anywhere, I checked CanIStreamIt and found the only place it was listed for free was [...]

Barnes & Noble makes UK blooper with promo deal ad censure

By Paul St John Mackintosh
August 22, 2013 // 0 Comments

Already under fire for its incoherent policy on tablets and e-readers and its continuing missteps versus Amazon, Barnes & Noble has just been formally criticized by the UK’s Advertising Standards Authority over its recent promotion of discounts on the Nook e-reader to £29.00 [...]

The Mystery of the E-Book on the Subway Poster

By Joanna Cabot
June 24, 2013 // 9 Comments

I’m all for creative marketing from the indie folks—it’s a crowded market, and you want to stand out, no? What I don’t understand? Spending money on this marketing without taking steps to make sure it’s effective. Take today’s little case study: I was on my way [...]

Does Sir Martin Sorrell's pipes argument hold water?

By Paul St John Mackintosh
June 21, 2013 // 0 Comments

Sir Martin Sorrell, Chief Executive of WPP, “the world’s largest communications services group,” was quoted a short time ago in a video interview in The Guardian filmed at the Cannes Lions International Festival of Creativity, castigating—by implication—Google, Yahoo! and [...]

Tumblr Brings Ads to their Mobile App

By Juli Monroe, TeleRead
April 23, 2013 // 0 Comments

Looks like no social media channel is immune to ads. Today, Tumblr joins the ranks with ads on their mobile devices. Here’s the announcement on their blog. They seem similar to Twitter promoted posts, and the Tumblr staff assures us we’ll only see them “every now and then.” Naturally, I [...]

An Ad Model That Might Not Suck?

By Juli Monroe, TeleRead
March 4, 2013 // 4 Comments

Last month I wrote about eBookPlus, a startup that wanted to make books free, with ads. To say I wasn’t thrilled would be an understatement. Most of you who commented on the post agreed with me. Forbes had an article today on another startup, HitBliss, that might actually have it right. [...]

eBook Plus Wants to Connect Readers to Authors, End Piracy

By Stanley Goodner
February 15, 2013 // 7 Comments

eBook sales have been skyrocketing since 2011, and the publishing market, of course, has been revolutionized as a result. But as the volume of available e-books grows, so does the consumer piracy of e-books. eBook Plus has been launched with the intention of improving the system. As a platform [...]

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