E-Books With Advertising?

By Juli Monroe, TeleRead
February 13, 2013 // 11 Comments

I just saw this press release from EbookPlus, which wants to make books legally free. Sounds good, right? But wait, there’s more. That’s free, with advertising. offers any company the opportunity to create publicity to place in an eBook, whether it is a video, an image or [...]

Might a $150 ad-blocking proxy endanger web publishing?

By Chris Meadows
November 12, 2012 // 8 Comments

The Internet has a love-hate relationship with advertising. Many users of the web consider web ads obnoxious. Many publishers of content on the web consider them vital. And as a result, there’s been an arms race between ad purveyors and ad blockers for as long as ads have been around, despite [...]

On self-publicity for self-publishers

By Chris Meadows
July 21, 2012 // 0 Comments

On Lit Reactor, Richard Thomas has a primer discussing the tools that exist for self-promotion, that writers can use to get the word out about their books and projects. The article covers Facebook, Twitter, Goodreads, Amazon, blogs and websites, forums, promoting others, printed matter, readings, [...]

Penny Arcade webcomic runs Kickstarter to remove advertising

By Chris Meadows
July 19, 2012 // 1 Comment

GalleyCat has a piece about a Kickstarter campaign that originally came to my attention a week ago from my friend Eric A. Burns’s blog Websnark. This campaign, founded by Gabe and Tycho, the artists behind popular gaming culture comic strip Penny Arcade, aims to raise as much money as it can in [...]

When did the newspaper bubble start to burst?

By Chris Meadows
June 16, 2012 // 4 Comments

On Reuters, Jack Shafer ponders the question of who was the first company to abandon ship when the newspaper industry first began to founder. As far back as 1991, Warren Buffett had warned that newspapers were no longer the value proposition they had been, and he would not be buying any more of [...]

Were local newspapers doomed by end of their advertising monopoly?

By Chris Meadows
June 14, 2012 // 0 Comments

On the Harvard Business Review blog, Justin Fox take a look at the 3-day-a-week downsizing of papers in Huntsville, Alabama and New Orleans, making those the first two major metropolitan areas without an actual “daily” newspaper—but not, Fox predicts, the last. Fox believes that local [...]

Why advertising could become Amazon's knockout punch

By Joe Wikert
May 21, 2012 // 7 Comments

It all started harmlessly enough with Amazon’s Kindle with Special Offers. That’s the cheaper Kindle that displays ads when the device is in sleep mode or at the bottom of the screen when paging through the owner’s catalog of books. It is very unobtrusive and, since it lowered the [...]

Amazon solicits ads for Kindle Fire welcome screen, to the tune of $600,000

By Chris Meadows
May 18, 2012 // 2 Comments

Might an ad-supported Kindle Fire be in the offing? Ad Age reports that Amazon has been soliciting ads to appear on the Fire’s welcome screen, according to an executive at an agency Amazon pitched. The ad packages would start at $600,000 and include both Kindle Fire and Kindle with Special Offers [...]

Wired delivers the first-ever NFC-enabled advertisement

By Paul Biba
March 22, 2012 // 0 Comments

From the press release: WIRED today announced that the first-ever magazine advertisement utilizing Near Field Communication (NFC) technology will appear in its April issue (on newsstands 3/20). Readers who own NFC-enabled Android smartphones can launch a mobile website allowing them to test-drive [...]

Condé Nast opens tablet reader metrics program to all advertisers

By Chris Meadows
March 15, 2012 // 0 Comments

Ad Age reports that Condé Nast is going to open a program offering more information on the habits of tablet magazine readers to all its advertisers. The program started out with a trial run that only provided the information to select advertisers. The information will cover ten weeks after each [...]

The decline of print and the rise of the digital revolution

By Chris Meadows
January 25, 2012 // 0 Comments

On iMediaConnection, analyst Rebecca Lieb of the Altimeter Group posts a thoughtful look at what the “decline of print” might mean for media. She points to some of the same reports that we have covered over the last few weeks, such as surveys showing that tablet owners are buying less physical [...]

Financial Times expects on-line revenues to overtake print advertising in 2012

By Chris Meadows
November 28, 2011 // 0 Comments

Yesterday, when pondering whether newspapers might eventually use free Kindles to rid themselves of print costs, I was reminded that advertising revenue is one of the major issues tying newspapers down to the print format. Which is why I found it interesting when I noticed a Reuters report that the [...]

Is the future of the web clutter or readability?

By Chris Meadows
November 27, 2011 // 4 Comments

On, blogger Rian van der Merwe shares some thoughts about the unsightly clutter that has been showing up on webpages for some time now. He cites as examples a Harvard Business Review article that has not one but two overlapping ads in front of it that must be clicked to be removed, and [...]

HarperCollins mulling interactive ads in factual e-books

By Chris Meadows
November 14, 2011 // 2 Comments

HarperCollins is considering selling interactive ad space in factual e-books, New Media Age reports. The ads would be limited to books that convey factual information, rather than fiction titles. HarperCollins group digital director and publisher David Roth-Ey explains: “Certain kinds of books [...]

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