Back issues very popular for digital magazines

By Paul Biba
January 17, 2012 // 1 Comment

From Ad Week: At Hearst Magazines, for example, 30 percent of its single copies sold on tablets are back issues, according to president David Carey. Hearst sells digital editions of lots of its brands including Cosmopolitan, Esquire and Popular Mechanics on the iPad, and with single issues [...]

It isn’t easy to digitze a backlist

By Paul Biba
November 22, 2011 // 2 Comments

Here’s part of a fascinating blog post from Future Ebook on the problems with digitizing a backlist. Maybe you will think I am naive, or just hopefully optimistic, but when I took on the challenge of heading up the digital development of DBP I thought that we could have our entire monochrome [...]

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