book marketing

Amazon floats fairly nutty lifetime reading list

By Paul St John Mackintosh
February 11, 2014 // 6 Comments

I hate to be the one to give credence to Jonathan Franzen’s anti-Amazon tripe – ever, anywhere, for any reason – but Amazon’s own latest action gave me the awful creeping feeling that he might have a point. Because Amazon’s latest list of “100 Books To Read In A [...]

NoiseTrade makes a noise for books

By Paul St John Mackintosh
February 8, 2014 // 3 Comments

Free music distribution site NoiseTrade has taken a sideways move into books, duplicating its free download model for ebooks and audiobooks. NoiseTrade operates on the basis of swapping free content for marketing data. “Artists upload an album, EP, single, or live recording,” the site [...]

Self-promotion for 2014’s New Year resolution?

By Paul St John Mackintosh
January 9, 2014 // 0 Comments

A couple of interesting posts have emerged to kick off the New Year with some useful insights on promotion for self-published authors. The upshot is that self-promotion for self-publishing is more essential than ever before – but also that it doesn’t have to be the blight on a [...]

Want a job in resume publishing?

By libertyc
November 24, 2013 // 0 Comments

Just appeared on Publishing Perspectives is a piece entitled “Want a Job in Publishing? Why Not Publish Your Resume as a Book,” from guest contributor and publicist Andy Reynolds, who has his own website at http://www.andyreynoldsresume.com, about how he faced the challenge of [...]

Substance B: A New Offering from BB eBooks

By libertyc
August 27, 2013 // 0 Comments

There’s a rule of thumb in marketing that it costs five times more to attract a new client than the price of retaining an existing one. So retaining clients seems to make good sense. (Hint to indie authors: This applies to you as well.) One good way to retain clients is to offer new services. [...]

A Conversation with Sandra Bowman, Marketing Director of Intrigue Publishing

By libertyc
July 17, 2013 // 0 Comments

I’ll end this series of interviews Intrigue Publishing employees with Sandra Bowman, the company’s marketing director. Like Austin Camacho, the editorial director, Sandra is also an author and has been marketing her own books for years. * * * TeleRead: You’re the marketing director [...]

The Problem with Children's Books: A Parent's Perspective

By libertyc
February 26, 2013 // 12 Comments

We recently had our Family Day long weekend, and the Beloved and I spent some of it at the home of his sister. She’s the mother of a toddler and a newborn, and while we were visiting, the subject of books came up. I enjoyed having the opportunity to pick the brain of a parent on this [...]

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