book promotion

Will new Facebook user news feed policies restrict authors?

By Paul St John Mackintosh
December 3, 2014 // 0 Comments

A Wall Street Journal article entitled “New Facebook Rules Will Sting Entrepreneurs” on new Facebook restrictions on user news feeds apparently due to come into force in January has already caused a stir in some self-publishing and independent publishing circles, including The Passive [...]

Orion One Book Lane shift: Do publisher-led reader communities work?

By Paul St John Mackintosh
October 16, 2014 // 1 Comment

Orion Publishing Group, one of Big Five house Hachette‘s imprints, has just relaunched its women’s fiction (dare I say: chick lit?) reader community platform Cherry Picks as One Book Lane, repurposed as a general book lovers’ community, although for now, still appearing under the [...]

Tesco launches Harper Lee promo to draw Blinkbox Books customers

By Paul St John Mackintosh
July 11, 2014 // 0 Comments

UK supermarket chain Tesco has launched a free ebook giveaway promotion for the Blinbox Books platform that accompanies its Tesco Hudl tablet, launched last year, and its other Blinkbox online content offerings. The title in question is Harper Lee’s To Kill a Mockingbird, and Blinkbox Books [...]

Weekend Roundup: Digital first publishing. Saving bookstores and more

By Joanna Cabot
May 11, 2014 // 0 Comments

‘Freeing’ the Book (L.R. Styles) While traditional-publisher control over the book market has been successfully challenged over the last ten years–to the great satisfaction of indie writers, like my husband and I–another aspect of “free” has been popping up more and more in the [...] Another scam on indie authors?

By Paul St John Mackintosh
April 9, 2014 // 2 Comments

Another scam targeting self-publishing and has apparently surfaced alongside the Penguin Random House-backed Author Solutions crowd:, which apparently is soliciting payments from authors to “offer your Kindle Books to our 635,148 hungry readers , and get up to 24,350+ free [...]

How to pitch your ebook for a possible 'review' to a news editor

By Dan Bloom
November 18, 2013 // 0 Comments

So you’ve written a novel and you’re ready to publish. Maybe you want to release it as an ebook or as a POD paperback — or even both. Then comes the hard part: find an agent, if you need one, or an editor or a publisher — again, if you need one. Not all writers do. Once [...]

Good Morning Canongate, as book promotion goes broadcast

By Paul St John Mackintosh
October 25, 2013 // 0 Comments

Any eager and dewy-eyed self-publishers convinced that Kindle Direct Publishing has put them on the same footing as the book majors might want to take a close look at Canongate’s latest promotional wheeze. The company has launched Radio Straka, a web-based audio broadcast station transmitting [...]

An Intriguing Way to Look at Book Promotion

By Joanna Cabot
October 24, 2013 // 4 Comments

In this morning’s links, there was a great article from Digital Book World which talks about the role of the writer in today’s marketplace. Marketer Rob Eagar asserts that there is no such thing as an “author” anymore. Rather, there are “people who write stuff they [...]

What do readers owe authors?

By Joanna Cabot
April 4, 2013 // 9 Comments

Two great reads came into my inbox this morning, one via Book Riot and one via email, from a blog called Picky Girl, which I have not read. The subject? Reader responsibility. Do they have any? Does being a ‘reader’ obligate one to perform certain tasks on behalf of the author? It was [...]

BlackBerry 10 promo campaign features Neil Gaiman

By Dan Eldridge
March 7, 2013 // 0 Comments

“The new BlackBerry Z10 is designed to keep you moving,” reads the copy on the website of a new promotional campaign for the recently-launched smartphone. “So we’ve given it to three people who never stop. These incredibly talented and ambitious people are always looking for [...]

For a free e-book, just tweet

By Dan Eldridge
March 5, 2013 // 5 Comments

We’ve been writing quite a bit lately about book publicity tactics, which is probably why a recent tweet about a Pan Macmillan promo caught my eye this morning. The promotion couldn’t be easier: You post a pre-written tweet about a new Richard House series called The Kills, and then [...]

Book Promotion: What Works, What Doesn’t

By Joanna Cabot
March 5, 2013 // 4 Comments

Thanks to Nate over at The Digital Reader for alerting me to this great blog post by author Lindsay Buroker. Buroker runs through a number of Amazon ‘tricks’ which, for various reasons, are losing steam as powerhouse author tools. Some tools, such as tagging and keyword manipulation, [...]

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