Brett Sandusky

Why We Need a Subscription Model for E-Books

By libertyc
January 24, 2013 // 6 Comments

Brett Sandusky at Digital Book World has an interesting write-up on digital subscriptions. He ruminates on the pros and cons of two different models: the ‘modular’ subscription, where customers subscribe to one thing at a time, as they wish, versus the bundle model, where customers pay [...]

Kaplan Publishing experiments with free e-books

By libertyc
August 25, 2010 // 3 Comments

Kaplan Publishing is going to give away 95 of its books as free iBooks editions for the week of August 24-30. Brett Sandusky, director of marketing at Kaplan, has a post at the O’Reilly Tools of Change blog about the giveaway, and about the marketing challenges that free e-books present. [...]

Brett Sandusky: Publishing industry should refocus on consumers

By libertyc
May 24, 2010 // 1 Comment

Publishing professional Brett Sandusky had an epiphany last month, brought on by a panelist at a publishing conference who kept repeating the phrase, “The reader is the consumer who is your customer.” Up to this point, the publishing industry has been strictly business-to-business [...]

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