Brett Sandusky

The ‘Audience Information Sheet’ and publishers’ new consumer focus

By Chris Meadows
September 1, 2015 // 1 Comment

On the Idea Logical blog, Mike Shatzkin discusses a new marketing idea for books his company has originated, and why it was necessary. In the old days, he explains, books were sold strictly business-to-business, publisher to distributor to bookstore, and so reviewers and bookstore buyers needed a [...]

Why We Need a Subscription Model for E-Books

By Joanna Cabot
January 24, 2013 // 6 Comments

Brett Sandusky at Digital Book World has an interesting write-up on digital subscriptions. He ruminates on the pros and cons of two different models: the ‘modular’ subscription, where customers subscribe to one thing at a time, as they wish, versus the bundle model, where customers pay [...]

Kaplan Publishing experiments with free e-books

By Chris Meadows
August 25, 2010 // 3 Comments

Kaplan Publishing is going to give away 95 of its books as free iBooks editions for the week of August 24-30. Brett Sandusky, director of marketing at Kaplan, has a post at the O’Reilly Tools of Change blog about the giveaway, and about the marketing challenges that free e-books present. [...]

Brett Sandusky: Publishing industry should refocus on consumers

By Chris Meadows
May 24, 2010 // 1 Comment

Publishing professional Brett Sandusky had an epiphany last month, brought on by a panelist at a publishing conference who kept repeating the phrase, “The reader is the consumer who is your customer.” Up to this point, the publishing industry has been strictly business-to-business [...]

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