e-book study

Study: Excessively Positive Reviews Hurt Conversions

By Juli Monroe, TeleRead
January 9, 2014 // 3 Comments

A friend sent me this article today about a study of reviews and how they impact conversions (or sales). Their conclusion will come as no surprise to TeleRead readers. The study also found that positive star ratings didn’t influence sales. Only the content of the reviews impacted conversions. [...]

TeleRead Calls Bullshit On All These Meaningless Publishing Industry Reports

By libertyc
December 29, 2012 // 3 Comments

"One of the biggest mistakes we as a society in general, and industry in specific make is that we mistake medium for the message. Those who can keep their eye on the message—Amazon and Netflix for example—profit handsomely. On the flip-side you have Flickr." —Om Malik This particular time of [...]

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