Book section vs. American Girl, IndigoKids and Starbucks as an Indigo profit center

By Joanna Cabot
June 1, 2015 // 4 Comments

The Beloved and I had our weekly Date Night on Friday, and we went for noodles at a nearby mall. The mall is undergoing extensive renovations right now and, in addition to the expansion, it has added some high-end retail to its existing floor space. This is a mall with one of Canada’s only [...]

The Best Example Ever of a Book That Would Never Work in 'E' Form

By libertyc
August 30, 2013 // 0 Comments

I’m birthday shopping for a long weekend visit with a young friend, and I think I just found the most perfect example in the world of a book series that should not at all be threatened by the birth of the e-book. The background: The boy is turning three, and he is into trains. But he has a [...]

A First Look at Indigo Tech!

By libertyc
August 29, 2013 // 0 Comments

Indigo Tech is open for business! I snapped these pics today at my local store, and it’s about what I expected: a fancier Kobo kiosk, iPads and more! The various wall displays have headphones, speakers, health products such as the Fitbit, iPad creative accessories like a Crayola effects pad, [...]

Why Indigo's Boutique Model is Succeeding

By libertyc
August 19, 2013 // 4 Comments

I wrote earlier about a mysterious walled-off section that just went up at my local Indigo, announcing the impending arrival of something called “Indigo Tech.” This morning, there was news in my RSS feed from my friends at Good e-Reader, confirming that Indigo has signed a deal with [...]

Morning Roundup: Indigo Tech launches; e-book refunds; more

By libertyc
August 19, 2013 // 0 Comments

Indigo Tech to Launch Today in Select Chapters Bookstores (Good eReader) Chapters and parent company Indigo plan on unveiling a new program called Indigo Tech. The bookseller plans to launch their expanded tech area in 40 different stores by the beginning of 2014. Not only will they continue to [...]

What's Indigo up to? And what, exactly, is Indigotech?

By libertyc
August 16, 2013 // 2 Comments

Hot on the heels of Kobo’s price drop on the Arc, I was at my local Indigo (a major Canadian bookstore chain) this afternoon to find the bargain books section shrunken, the fitness books crammed in with them, and in what used to be the large-ish lifestyle section where those books were [...]

Are E-Book Sales Declining in Canada?

By libertyc
May 22, 2013 // 4 Comments

An interesting report is circulating the book blogs, alleging that e-book sales in Canada are down almost five percent. I’ve seen reporting on the Booknet Canada report on at least 3 blogs (for example, here and here and here, but nobody seems quite sure what to make of it. [...]

Kobo Aura HD: First Impressions

By libertyc
April 29, 2013 // 4 Comments

Spotted my first Kobo Aura HD this weekend! My local Indigo had added the new 30-percent larger 6.8 inch reader to its in-store display, and I got to play with one for a few minutes. And my first impression? It was fine. That’s it. That’s all I can really say about it. It’s bigger [...]

Kobo in Canada: A Triumph in Marketing?

By libertyc
December 3, 2012 // 4 Comments

There is a great thread going on at Mobile Read on the Kobo series and their success in Canada. The poster, Scrapking, points out that Kobo was not the first reader available in Canada—that honor goes to Sony—but it has now become by far the dominant. The evidence? A glance at the flyers the [...]

Indigo CEO says surprising number of customers read both digital and physical books

By Paul Biba
June 28, 2012 // 4 Comments

From The Globe and Mail: … The dual-reading consumers augur well for the future of her business, Indigo Books & Music Inc.,as it gets squeezed by the inexorable shift to e-reading. As a result of that shift, Ms. Reisman, Indigo’s chief executive officer, has spearheaded a massive [...]

Mike Shatzkin: Bookstores’ decision not to carry Amazon books could be wise move

By libertyc
February 9, 2012 // 10 Comments

Are Barnes & Noble, Books a Million, and Indigo making a wise move by not carrying the books from Amazon’s publishing arm, or are they cutting off their noses to spite their faces? This is the question that Mike Shatzkin addresses in his latest column. He notes that a reporter contacted him, [...]

Indigo joins Amazon-published book boycott

By libertyc
February 5, 2012 // 5 Comments

Canadian bookstore chain Indigo has added its voice to Barnes & Noble and Books a Million in stating that it will not carry books published by Amazon’s publishing imprint, the Globe and Mail reports. Indigo issued the standard statement decrying Amazon’s predatory tactics and congratulating [...]

Indigo tries to re-make itself; publishers nervous

By libertyc
October 11, 2011 // 3 Comments

From TheStar: Big changes at Indigo Books & Music have left Canadian publishers nervously anticipating the fall and Christmas retail season. By now, regular customers have noticed lamps, clocks, scarves and other Indigo-brand lifestyle products displayed in priority areas where book tables once [...]

Canadian bookstore chain Indigo reduces book selection, evaluation time; angers publishers

By libertyc
July 26, 2011 // 1 Comment

The Bookseller reports that Canadian bookstore chain Indigo Books & Music has angered publishers with a recent decision to reduce the number of books it carries and evaluate books for success (and potential publisher returns) after 45 days instead of 90. Since 1st June, Indigo has been moving [...]

Digital and Kobo help Indigo’s bottom line

By libertyc
February 9, 2011 // 0 Comments

According to The Bookseller Canadian book retailer Indigo saw a 14% revenue rise because of ecommerce sales and sales of the Kobo ebook reader. Kobo e-readers were among the bestselling items at its stores during the holiday season, while sales from its website, chapters., were up 6.5%. [...]

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