marketing

Self-publishing writers can make digital marketing mistakes, too

By Chris Meadows
August 29, 2015 // 1 Comment

ReadWrite has a guest post from a digital marketing manager who enumerates all the mistakes that entrepreneurs make in trying to market their company or product digitally. I’m not going to enumerate them all here, but they include some fairly common-sense things like “Failing to understand your [...]

TeleRead Links: Drying out your phone, writing on a $19 device, and more

By Chris Meadows
July 13, 2015 // 5 Comments

Gazelle’s Guide to Water Damage: The Truth About Rice, the Galaxy and Everything (Gazelle) It turns out that dry rice isn’t necessarily the best solution for dehydrating dunked phones. Silica gel or cat litter can be a lot more effective. The TeleRead Take: Nate Hoffelder over at The Digital [...]

Writers, here’s how to time your social media self-promotion blitz

By Paul St John Mackintosh
November 18, 2014 // 0 Comments

For those of you writer folks out there who have defied the wrath of Jonathan Franzen and opted for social media self-promotion as a valid way to publicize your latest epic (self-published or otherwise), here’s a useful infographic that details the all-important question of when to Tweet or [...]

Shatzkin shares latest on maximizing the backlist in digital publishing era

By Paul St John Mackintosh
July 30, 2014 // 0 Comments

Mike Shatzkin’s commentary on developments in the publishing industry has often featured in TeleRead in the past – not always in entirely respectful terms. All the same, he’s often good for wrap-ups of not-quite-leading-edge newly-received wisdom in mainstream publishing, and one [...]

Wikipedia tightens its terms of use to prohibit unobvious payola editing

By Chris Meadows
June 17, 2014 // 0 Comments

Over the last few years, a number of minor scandals have come to light concerning wiki editors who were paid by publicity firms to edit articles in Wikipedia. Now, the Wall Street Journal reports, the Wikimedia Foundation has changed the encyclopedia’s terms of use to require that anyone paid to [...]

Apple, eat this: Google snatches BrandZ brand crown

By Paul St John Mackintosh
May 22, 2014 // 0 Comments

I’m an Android fanboy. You noticed? I just can’t resist the urge to knock holes in the brickwork of walled gardens, and short-circuit reality distortion fields. Not to mention losing trust over anti-trust convictions. So when I see news that Google has knocked Apple off the top slot in [...]

Some content marketing options – with a bunch of ebook sites you may not have heard of

By Paul St John Mackintosh
May 7, 2014 // 0 Comments

Ebooks are consistently bundled under content in marketing circles, through the same skewed categorization that dubs advertisers as “publishers.” And of course, this means that any eager self-publisher busy promoting their wares is engaged in content marketing. Hence the infographic [...]

Should authors use Snapchat to target a younger audience?

By Susan Lulgjuraj
March 28, 2014 // 1 Comment

Snapchat may get some bad connotations when thinking about the social media platform, but a number of brands have seen past the poor stigma and leveraged the platform for their benefit. Young adult authors and publishers may consider doing the same. For those who don’t know about Snapchat, [...]

One survey on marketing for self-publishing

By Paul St John Mackintosh
March 4, 2014 // 1 Comment

With the glut of surveys, polls, and studies of all kinds on the mechanics and economics of self-publishing, it’s no surprise to see another one released, especially when that one is backed by an entity with a strong interest in the business area surveyed. As recounted by a press release with [...]

Amazon floats fairly nutty lifetime reading list

By Paul St John Mackintosh
February 11, 2014 // 6 Comments

I hate to be the one to give credence to Jonathan Franzen’s anti-Amazon tripe – ever, anywhere, for any reason – but Amazon’s own latest action gave me the awful creeping feeling that he might have a point. Because Amazon’s latest list of “100 Books To Read In A [...]

Self-promotion for 2014’s New Year resolution?

By Paul St John Mackintosh
January 9, 2014 // 0 Comments

A couple of interesting posts have emerged to kick off the New Year with some useful insights on promotion for self-published authors. The upshot is that self-promotion for self-publishing is more essential than ever before – but also that it doesn’t have to be the blight on a [...]

Copyblogger: 100% of Independent Publishers who Read This Article Will Have Read More Words By The End

By libertyc
December 13, 2013 // 1 Comment

The Publishing Talk Daily, normally a pretty reliable and handy publishing grapevine site, just gave top billing to a post making quite a claim. It’s from website Copyblogger, which since 2006 “has been teaching people how to create killer online content,” courtesy of Johnny B. [...]

Want a job in resume publishing?

By libertyc
November 24, 2013 // 0 Comments

Just appeared on Publishing Perspectives is a piece entitled “Want a Job in Publishing? Why Not Publish Your Resume as a Book,” from guest contributor and publicist Andy Reynolds, who has his own website at http://www.andyreynoldsresume.com, about how he faced the challenge of [...]

Shatzkin outs marketing, not editorial, as new driving force in publishing — world yawns

By libertyc
September 9, 2013 // 0 Comments

Mike Shatzkin, founder and CEO of publishing consultancy The Idea Logical Company and ” widely-acknowledged thought leader about digital change in the book publishing industry,” has just run a blog post entitled “Marketing will replace editorial as the driving force behind [...]

With his latest publishing stunt, Konrath challenges the industry's status quo once again

By libertyc
August 31, 2013 // 0 Comments

I wasn’t regretting my recent vacation at all, until I stumbled across a KBoards thread yesterday about Joe Konrath’s latest shenanigan (that’s said in only the most admiring of ways). Konrath decided a while back to see if he could write, edit, create cover art and publish a book [...]

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