marketing

Substance B: A New Offering from BB eBooks

By libertyc
August 27, 2013 // 0 Comments

There’s a rule of thumb in marketing that it costs five times more to attract a new client than the price of retaining an existing one. So retaining clients seems to make good sense. (Hint to indie authors: This applies to you as well.) One good way to retain clients is to offer new services. [...]

Do promotional campaigns for libraries actually work?

By libertyc
August 6, 2013 // 1 Comment

A great promotional image for libraries caught my eye, courtesy of Facebook, and set a train of thought going: The above was the result of a competition hosted by German publishing giant Springer’s Springer LibraryZone, with the lucky winner Miguel Correia of the Institute of Accounting and [...]

What's the hoo-hah about Libboo?

By libertyc
August 6, 2013 // 1 Comment

Another self-publishing support platform, Libboo, seems to be getting quite a bit of pick-up lately, with a fairly laudatory writeup in The Bookseller‘s digital offshoot, FutureBook. In a piece called “Testing Libboo – an author’s view,” self-published author Russ [...]

A Conversation with Sandra Bowman, Marketing Director of Intrigue Publishing

By libertyc
July 17, 2013 // 0 Comments

I’ll end this series of interviews Intrigue Publishing employees with Sandra Bowman, the company’s marketing director. Like Austin Camacho, the editorial director, Sandra is also an author and has been marketing her own books for years. * * * TeleRead: You’re the marketing director [...]

The Seattle Public Library breaks a world record with its jaw-dropping book domino chain (video)

By Dan Eldridge
June 29, 2013 // 0 Comments

I don’t believe I’ve ever seen an actual book domino chain in person. I’d never even seen a video of such a thing until earlier this afternoon. But apparently enough of them have been created over time that an actual Book Domino Chain World Record holder exists out there, [...]

The Mystery of the E-Book on the Subway Poster

By libertyc
June 24, 2013 // 9 Comments

I’m all for creative marketing from the indie folks—it’s a crowded market, and you want to stand out, no? What I don’t understand? Spending money on this marketing without taking steps to make sure it’s effective. Take today’s little case study: I was on my way [...]

YA author Elle Casey discusses the transition to full-time

By libertyc
May 30, 2013 // 4 Comments

Self-published young adult fiction author Elle Casey recently wrote on the Kindle Boards about making the transition from a part-time to a full-time self-published and self-supporting writer. I asked her to share some more details with the TeleRead audience about how this happened. TeleRead: How [...]

British horror writer A.N. Donaldson on the hard road to acceptance

By libertyc
May 29, 2013 // 0 Comments

British horror writer and lawyer A.N. Donaldson released his richly crafted and very unsettling novel Prospero’s Mirror, which chronicles the last days of the celebrated ghost story writer M.R. James, in April this year, in print and e-book editions from Endeavour Press. I talked to him about the [...]

Review: Star Dispatches eReads

By libertyc
May 28, 2013 // 0 Comments

I’ve written before about the Toronto Star newspaper’s new-ish eReads program, Star Dispatches. But I’ve never written about it as a subscriber—I signed up two weeks ago, and am pleased to report that, in my mind at least, the service is a big hit! The program is simple. A [...]

Six Book Publishing Lessons From Open Road Media

By libertyc
May 23, 2013 // 0 Comments

Laura Hazard Owen of paidContent brings us this great story about Open Road Media, an e-only publisher that specializes in backlist republications of titles which were not yet available in e-book form. Along with the history lesson on the history of this unique publisher, the article offers six [...]

Self-Publishing Social Media Saturation: Is it already here?

By libertyc
May 22, 2013 // 0 Comments

Earlier I wrote about the possibility that the new channels of e-book marketing might soon be saturated by the efforts of a new generation of publicists, agents and book promoters—once these had mastered social media and other techniques for getting their message in front of readers—to the [...]

Barefooot Books Pulls its Books from Amazon

By libertyc
May 22, 2013 // 0 Comments

An independent children’s publisher has decided to cut ties with Amazon. Barefoot Books has pulled its books from the online retail giant, claiming that it wants to focus on more grassroots types of campaigns, it said in a press release on Digital Book World on Tuesday. Among the issues with [...]

Ted Heller comes out without a jacket

By libertyc
May 22, 2013 // 0 Comments

As already noted in TeleRead, author Ted Heller has recently been bemoaning his woes as a self-publisher in Slate. He’s now followed up with a further bulletin on his tribulations as an e-reader, first run on The Weeklings and also aired since on Slate. In particular, he cites the demise of [...]

Diminishing returns dawn for self-publishing?

By libertyc
May 21, 2013 // 16 Comments

This is as much a thought piece and a kickoff for discussion as a fully fleshed-out article, but it goes like this: Is the end of the golden age of self-publishing already in sight? Part of the reasoning behind this comes from the dawn of the dot-com era just over a decade ago, when Internet [...]

Self-publishing author Ted Heller doesn't like the process. That may be because he's doing it wrong.

By libertyc
May 16, 2013 // 3 Comments

Self-publishing is not for everyone. It’s not for the impatient. It’s not for those dreaming of great successes. Self-publishing is one of the hardest gigs to get into—that has been proven by hundreds (if not thousands) of authors who have self-published books. That’s not to say you cannot [...]

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