Australian Happy Meal book giveaway sparks parental protests

By Chris Meadows
August 18, 2015 // 0 Comments

Can Happy Meals make you unhappy? They seem to be doing that for Australian parents, in regard to an Australian McDonald’s campaign to give away print or e-books with Happy Meals for kids under 7. The Herald Sun reports that, far from applauding the use of tempting fast food to promote childhood [...]

McDonald's and National Family Literacy Month Promotion

By Juli Monroe, TeleRead
November 3, 2013 // 0 Comments

In our Weekend Links post today, we featured a story from Digital Book World about the McDonald’s and National Family Literacy Month promotion. Their headline was Free Children’s Books With Those Fries: Are Digital Books the Literary Equivalent of Junk Food? Now I’m not a huge fan of [...]

Morning Links — RIP Aaron Swartz

By Dan Eldridge
January 13, 2013 // 0 Comments

RIP, Aaron Swartz (Boing Boing) Why Faber Voices is well worth shouting about (The Guardian) Author Services Site Lulu Moves Toward DRM-Free, But Is It What Authors Want? (Digital Book World) The best crap book covers (The Guardian) Supersizing Literacy? U.K. McDonalds Swapping Happy Meal Toys [...]

UK McDonald’s to give away children’s books with Happy Meals

By Chris Meadows
January 13, 2012 // 1 Comment

In addition to promoting childhood obesity, McDonald’s in the UK is now promoting childhood literacy. Until February 7th, in cooperation with England’s National Literacy Trust, all UK McDonald’s locations will be distributing print copies of the popular UK children’s series Mudpuddle Farm [...]

Starbucks to offer free wifi, access to premium content

By Chris Meadows
June 16, 2010 // 0 Comments

Starting July 1, Starbucks is joining fellow AT&T-wifi-hotspot-users McDonalds and Barnes & Noble in offering free wireless Internet access to all comers. Presently, the AT&T hotspots at Starbucks locations require that users pay a fee for access (except for AT&T iPhone subscribers, [...]

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