McDonalds

Australian Happy Meal book giveaway sparks parental protests

By Chris Meadows
August 18, 2015 // 0 Comments

Can Happy Meals make you unhappy? They seem to be doing that for Australian parents, in regard to an Australian McDonald’s campaign to give away print or e-books with Happy Meals for kids under 7. The Herald Sun reports that, far from applauding the use of tempting fast food to promote childhood [...]

Morning Roundup: Licensed Brands Drive Discovery for Kids, Take Copyright Back!

By Joanna Cabot
January 14, 2014 // 0 Comments

Licensed Brands Drive Discovery and Sales for Kids Apps (Digital Book World) “When kids search for your books, they’re not searching for the books, they’re searching for the licensed characters and titles,” said Huang. “Licensing drives search and sales.” *** McDonald’s Expands [...]

Barnes & Noble bookseller LiveJournal community offers candid, depressing look behind the scenes at B&N stores

By libertyc
December 19, 2013 // 9 Comments

Over on The Passive Voice, I found a link to a LJ community where Barnes & Noble employees anonymously discuss their work lives. I’ve been reading through a few comment threads, and wow is it depressing. You would sort of expect Barnes & Nobles to be decent places to work, wouldn’t you? [...]

McDonald's and National Family Literacy Month Promotion

By libertyc
November 3, 2013 // 0 Comments

In our Weekend Links post today, we featured a story from Digital Book World about the McDonald’s and National Family Literacy Month promotion. Their headline was Free Children’s Books With Those Fries: Are Digital Books the Literary Equivalent of Junk Food? Now I’m not a huge fan of [...]

Want fries with that book? National Literacy Trust thinks so, partners with McDs

By libertyc
October 16, 2013 // 0 Comments

The National Literacy Trust, “the only national charity dedicated to raising literacy levels in the UK,” has just announced a partnership with McDonald’s Happy Readers books program, providing tips for readers and an endorsement logo to tag on to the books made available through [...]

Morning Links — RIP Aaron Swartz

By Dan Eldridge
January 13, 2013 // 0 Comments

RIP, Aaron Swartz (Boing Boing) Why Faber Voices is well worth shouting about (The Guardian) Author Services Site Lulu Moves Toward DRM-Free, But Is It What Authors Want? (Digital Book World) The best crap book covers (The Guardian) Supersizing Literacy? U.K. McDonalds Swapping Happy Meal Toys [...]

UK McDonald’s to give away children’s books with Happy Meals

By libertyc
January 13, 2012 // 1 Comment

In addition to promoting childhood obesity, McDonald’s in the UK is now promoting childhood literacy. Until February 7th, in cooperation with England’s National Literacy Trust, all UK McDonald’s locations will be distributing print copies of the popular UK children’s series Mudpuddle Farm [...]

Starbucks to offer free wifi, access to premium content

By libertyc
June 16, 2010 // 0 Comments

Starting July 1, Starbucks is joining fellow AT&T-wifi-hotspot-users McDonalds and Barnes & Noble in offering free wireless Internet access to all comers. Presently, the AT&T hotspots at Starbucks locations require that users pay a fee for access (except for AT&T iPhone subscribers, [...]

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