The Mystery of the E-Book on the Subway Poster

By Joanna Cabot
June 24, 2013 // 9 Comments

I’m all for creative marketing from the indie folks—it’s a crowded market, and you want to stand out, no? What I don’t understand? Spending money on this marketing without taking steps to make sure it’s effective. Take today’s little case study: I was on my way [...]

The Missing Link in Today's Technology Education

By Joanna Cabot
January 17, 2013 // 1 Comment

I posted an article earlier this week about the difficulty of finding ready-to-go technology stuff for kids, and I figured out why: The publishers aren’t the only monolithic entity who is slow to innovate! It seems the Ministry of Education—in my Canadian province, anyway—is slow to [...]

Reflections on the First Week of School, from an E-Savvy Teacher

By Joanna Cabot
September 14, 2012 // 0 Comments

We’re officially one week into the new school year, and when I compare this—my seventh back-to-school experience as a teacher—with my first year in this job, I’m startled by how much has changed. I remember working with a male teacher who was considered cutting-edge because he kept [...]

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