So far all the press on the Nook Tablet has been good, it’s interesting to hear from the other side. Here’s an excerpt from Chamber Four:
I’m not disappointed in its specs or form factor, though. If anything, the similarities between these versions show just how solid a device the Nook Color was. Instead, I’m disappointed in Barnes & Noble’s continuing failure of strategy.
Here’s the official demo. Kate, the unnecessary tour guide, doesn’t mention reading until halfway through the video’s four-minute length. Hulu, Netflix, Facebook, web-surfing, Scrabble, Epicurious—all of these things get mentioned before books. These are bonus features. A bookstore’s flagship gadget should first attempt to demonstrate that it’s the best ereader in the world, and then, as a bonus, here are some cool extras like Netflix.
The Nook Tablet video is a structural copy of the Kindle Fire video. That’s another problem. Amazon showcased little to nothing of the Fire’s ereading capabilities. Instead of taking advantage of that oversight, B&N copied it.
The Nook Color/Tablet and the Kindle Fire appear to be more or less interchangeable. There are small differences, like the fact that parents can record audiobooks for their kids on the Nook Tablet. But from those videos, it’s impossible to tell which one is the better ereader, because both treat ereading as an afterthought. Right now, the clearest differentiator between them is their content providers. Barnes & Noble loses that matchup.
When there are signs that B&N isn’t all that interested in selling books anymore, how confident can you be buying ebooks from them? If you buy a Nook Tablet next week, are you still going to be using it in a year? Two years? Is B&N going to be around then? Are they still going to be a bookstore? Are they going to be interested in making sure their Nook Color ereaders keep up with Amazon’s Kindle Fires? The answer to any of these questions is a doubtful maybe.
“A bookstore’s flagship gadget should first attempt to demonstrate that it’s the best ereader in the world, and then, as a bonus, here are some cool extras like Netflix.”
I don’t think this is what you want to do with a tablet. The tablet market is different from the e-reader market. Ultimately, you want your customers to have a dedicated e-reader and a tablet – so you need to emphasize what more you can do on your tablet, then add that you can also do your e-reading on the tablet, should you want to.
“When there are signs that B&N isn’t all that interested in selling books anymore, how confident can you be buying ebooks from them?”
This is also off the mark. BN has continued to come out with updated dedicated e-readers and has proved its commitment to books. It just has realized that you have to offer more than books to get into the tablet market. Everyone knows BN is books – they need to know BN is also investing in the full tablet experience in order to sell their tablets.
Wow. I followed that link to Mellville House, and spent hours there. It’s very readable and informative. 🙂