Of all things, who would expect Toshiba to open an ebook store, but they are going to. They will use Blio as their engine. From the Toshiba site:
The Toshiba Book Place will launch in the coming weeks, offering you today’s best-sellers, as well as a range of cookbooks, travel guides, children’s books, textbooks and much more. Better yet, if Book Place is preloaded on your new Toshiba laptop, a sample of complimentary books is available for you to browse right now!
Windows PCs come loaded with so much stuff nowadays, why not an ereader?