Those who decry e-readers as “toys” might just have gotten more ammunition. Toys-R-Us is going to carry the Amazon Kindle as of July 31, Reuters reports. Customers will get a free $10 gift card with the reader during its first week of sale.

Devices on hand will include the standard Wi-Fi Kindle, the ad-based Wi-Fi Kindle with Special Offers, and the standard Kindle 3G + Wi-Fi model, as well as accessories.

(Found via EBookNewser.)

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