University of Kentucky does e-book exchange for selfies

Here’s a lovely idea that I wish more mainstream publishers would copy: The University Press of Kentucky is dishing out free e-books in exchange for selfies of readers holding their UPK print title.

“Do you own a print copy of a University Press of Kentucky title and wish you had the ebook too?” states theĀ University Press of Kentucky Ebook Loyalty Program Tumblr page. “Send us a digital photo of you holding the book to receive the electronic edition for free!”

You can see some of the results here:

University of Kentucky

And here:

University of Kentucky

For now, only PDF format e-books are available. But all the same, what a generous gesture, and what a great marketing idea. And what sheer, unadulterated fun.

University of Kentucky

About Paul St John Mackintosh (1555 Articles)
Paul St John Mackintosh is a British poet, writer of dark fiction, and media pro with a love of e-reading. His gadgets range from a $50 Kindle Fire to his trusty Lenovo cell phone. Paul was educated at public school and Trinity College, Cambridge, but modern technology saved him from the Hugh Grant trap. His acclaimed first poetry collection, The Golden Age, was published in 1997, and reissued on Kindle in 2013, and his second poetry collection, The Musical Box of Wonders, was published in 2011.

2 Comments on University of Kentucky does e-book exchange for selfies

  1. LOL, the first picture gives the impression that you can go to a book store and get someone to take a picture of you holding each of their books. I don’t think that’s what they had in mind.

  2. I love the bookmarks in the Plant Life of Kentucky picture.
    Of course, these print books started life as a PDF so its not a great cost to provide copies. Sure, some of these images may well be fabricated in the book shop sans purchase but even that is a great deal for the publisher. The PR value of these images far outweigh the cost of that PDF.

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