According Spring Design the Alex is supposed to ship on April 14th, but the site still has it listed for pre-order.
I didn’t know who the backers of Spring Design were, but according to a Business Week article they are pretty high class. The article says they include co-founder Jack Yuan, who had co-founded SanDisk and Albert Teng, who was a general manager at Intel. The article also lists Google and Adobe as partners, but gives no details.