Well, it’s about time! From the press release:
Beginning today, just in time for the holiday season, customers can give Kindle Books as gifts to anyone with an e-mail address—no Kindle required. Kindle Books can be read on Kindle devices and free Kindle reading apps for iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices. For more information or to give a Kindle Book as a gift, go to www.amazon.com/givekindlebooks.
“We are thrilled to make it easier than ever for our customers to give their favorite Kindle book to a friend or family member as a gift,” said Russ Grandinetti, Vice President, Amazon Kindle. “We’re making this functionality available in time for the holidays to offer an easy, stress free holiday shopping option for anyone – not just Kindle owners.”
To give a Kindle Book as a gift, customers simply choose a book in the Kindle Store, select “Give as a Gift” and send their gift to anyone with an email address. Notifications of Kindle Books gifts are delivered instantly via e-mail and the recipient redeems the gift in the Kindle Store to read on any Kindle or free Kindle app.