KindlePaperwhiteAt a time when China just shuttered iBooks for unspecified reasons, China Daily reports that e-reading is nonetheless going strong in China. Amazon China just released a survey to commemorate World Book Day. The survey of more than 11,000 people from about 500 cities reported that more than 80% of respondents read for at least half an hour per day, and 40% spend more than an hour per day. E-book readers rose 6% from the previous year to 84%.

The survey showed that 56% thought digital reading was inexpensive and e-reading devices are handy and easy to carry. Also, the survey showed the Kindle beating out smartphones as the preferred e-reader for the first time. Also, people were more likely to finish reading e-books that cost more.

The article doesn’t say anything about the sampling techniques used, so I’m a little skeptical about the figures. Nonetheless, China is a big market for e-readers, which is part of what makes the iBooks closure so frustrating for Apple. Even if the numbers aren’t entirely accurate, they do demonstrate that e-books are very popular in China at the moment.

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TeleRead Editor Chris Meadows has been writing for us--except for a brief interruption--since 2006. Son of two librarians, he has worked on a third-party help line for Best Buy and holds degrees in computer science and communications. He clearly personifies TeleRead's motto: "For geeks who love books--and book-lovers who love gadgets." Chris lives in Indianapolis and is active in the gamer community.


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