Amazon.com, the world’s largest online retailer, is testing a new website design.
The new look is a pretty big shift away from the blue-and-white, image-heavy look that Amazon has used for years. The royal-blue bar across the top and the light-blue “all departments” menu box running down the left of Amazon.com are gone in the new design, which goes with a much more airy, white navigation bar up top and a larger search box.
The “all departments” menu is now collapsible, activated by a button to the left of the search box, leading to a cleaner and less cluttered look.
The redesign was first reported by the website TechCrunch, though Amazon later confirmed that it’s testing the new layout to the Wall Street Journal.
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I’ve managed to make two screenshots on the iPad: with the old and new design. They show there is not a lot of improvement. Except search bar the rest is the same: http://ebookfriendly.com/2011/09/09/amazon-site-redesign-as-seen-on-a-tablet-screen-before-and-after-screenshots/
Plus Amazon site was very well optimized for mobile screens ALREADY. So, what kind of tablet optimization are we talking about (except PR talk)?