9.17_FO_PHIL ELMER-DEWITT0934The day after my previous column about Fortune writer Philip Elmer-DeWitt comes the news that Mr. Elmer-DeWitt is leaving Fortune at the end of the month to write a blog of his own, which he’s calling Apple 3.0.

According to Re/Code, Elmer-DeWitt said that his editor wanted him to write about other subjects than Apple, and he didn’t want to do that. He’d been writing Fortune’s column about Apple since 2007, after all—and had been writing for Time in general since 1979.

Elmer-DeWitt’s blog will feature a $10-per-month three-day paywall—three days after he posts it, each article will become available to the general public. This is an interesting idea for a paywall—it wouldn’t work for a pure news site, but columns on an opinion blog will still be relevant a few days after they’re posted. The one drawback I can see is that when his articles pop up in an RSS feed, they’ll still be three days away from being readable. Who’s going to keep them around for that long?

Still, I’ll check his site out from time to time. He’s a good writer, even if I couldn’t agree with his perspective on the agency pricing case. Best of luck to him with his own tech blog.

Previous articleDo you double-dip?
Next articleKobo offering $5 credit on account signup
TeleRead Editor Chris Meadows has been writing for us--except for a brief interruption--since 2006. Son of two librarians, he has worked on a third-party help line for Best Buy and holds degrees in computer science and communications. He clearly personifies TeleRead's motto: "For geeks who love books--and book-lovers who love gadgets." Chris lives in Indianapolis and is active in the gamer community.


  1. Does Fortune have any regular writers left? It seems that most of their online stuff its done by people in the Fortune Contributor Network. The phrase “contributor network” seems to be a modern euphemism for “stringers.” This is becoming the predominant model for online magazines.
    Many writers now operate just like day laborers waiting on the corner for someone with a pickup truck and the promise of a days work.

The TeleRead community values your civil and thoughtful comments. We use a cache, so expect a delay. Problems? E-mail newteleread@gmail.com.