From the press release.  In addition they are offering $50 off their tablet with a subscription to People.

Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced that customers who purchase a one-year NOOK subscription to The New York Times will receive a top-rated NOOK Simple Touch at no cost or the award-winning NOOK Color for just $99. Barnes & Noble customers can take advantage of this special promotion available at one of Barnes & Noble’s more than 700 bookstores and online at through March 9, 2012.

“We are excited to work with The New York Times to present this unique offer that, for the first time ever, gives readers a chance to get a one-year subscription to our top-selling digital newspaper with an award-winning NOOK Simple Touch at no cost, or a NOOK Color at a $100 savings,” said Jonathan Shar, vice president and general manager of digital newsstand at Barnes & Noble. “Our customers love to have their newspaper automatically delivered to their NOOK device each morning, ready to read anytime and anywhere.”

Through this limited-time offer, customers will have access to the NOOK edition of The New York Times, plus all their favorite content on the go, through Barnes & Noble’s critically acclaimed devices. In addition to automatically delivering The Times directly to the customers’ NOOK device each day, NOOK subscribers will also receive unlimited access to The Times’ award-winning website,, including regular news updates, opinions, blogs, video, interactive graphics and more. The NOOK subscription to The New York Times is $19.99 per month for full digital access on NOOK and


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