From the ever-excellent GoodEReader site:
Bookeen has accelerated its ebook distribution in Sweden by partnering with Adlibris. Bookeen will be launching their Cybook Odyssey as a re-branded device, called the Adlibris Letto, to penetrate the market more effectively and allow users to buy books directly on the device.
When we spoke with Bookeen at CES this year, the company said by default the e-reader did not tap into any particular bookstore, which was a drawback to your average consumer. The company was looking for partners that sold ebooks in different languages to offer the technology to work in conjunction with other content delivery networks.
It seems this picture is quite old, from the previous version of the device. Maybe a little update could be nice?