Free is never bad. Here is what they say:
One of the most perplexing problems facing publishers is how to master the technology, workflow and format variables required to optimize eBook production, while still producing print and piloting Apps in parallel. The solution lies in modifying your publishing processes to enable cost-effective, multi-channel output.
In this 60 minute complimentary webinar, eBook and industry experts from Gilbane Group and Aptara describe an approachable single content strategy for achieving production flexibility and monetizing content assets in an explosive, mobile-centric market.
Free is sometimes bad, especially in these days of digital information. The information costs somebody something and, as they say. “he who pays the piper calls the tune.” Thus, we should be quite suspicious of free information in webinars and other forms.