From Good E Reader:
While a number of forward thinking publishing houses have developed ebook-only imprints, especially in high volume genres like romance, HarperCollins has announced its erotica imprint within its Avon romance imprint. The new division, Mischief, will launch with thirteen original ebooks and plans to release four ebooks per month, a slight number given the popularity of e-reading among romance fans.
“The juggernaut of romance blended with the paranormal and the erotic is driven almost exclusively by female readers today,” said Avon and Mischief publisher Caroline Ridding in an article for The Bookseller. “We’re publishing a pioneering major series right into the heart of this vast digital erotica and erotic romance market and its enormous global online constituency, with one of the freshest, most exciting and innovative lists in years.”
