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Here are just a couple of answers to questions posed by the Good E-Reader blog.  See the interview for the rest:

E-Ink Triton had a ton of potential but we have yet to see a major company releasing a product. Of course we have Hanvon with their model and they made a deal with Ectaco to re brand it as the Jetbook color, why hasn’t it caught on yet?

E Ink Triton meets the needs of applications such as eTextbooks and eNewspapers and we have seen customers such as Jinke, Hanvon, Ectaco publicly announce products using our technology. Other customers are also working on designs that are not announced yet. This is both in the area of ePublishing applications as well as in areas such as signage. Triton does not support full motion video, we can only do animation at this point hence other mobile devices such as tablets use our FFS technology based LCD rather than our Triton displays. We are confident that Triton and further generations of color ePaper will play a significant role in the display space. What is interesting about Triton is that when you increase the pixel size the color is much more saturated and the display meets almost all color needs in various applications but the increased pixel size renders the display more suitable for viewing from 6 feet away (signs) than from 6″ away (eReaders). All the same, when the Triton eReader in Hanvon, Ectaco device is compared in a outdoor, high ambient setting alongside any tablet or laptop, the effect is remarkable.

What are some of the hurdles you have to overcome to offer companies who want to use Triton the kind of end costs found in e-ink pearl?

Since Triton uses the same chemistry as Pearl, the cost of the base materials are not different, the color filter does cost extra but as a percentage of the cost of the end device, the cost of the CFA is not as significant. The color ePaper devices will cost more than the monochrome devices not mainly due to the display but due to other features that can be enabled in the software and UI that were not possible in case of the monochrome device. We are confident that our entire eco-system (the display is probably one of about 100 sub components in a eReader as you know) will work towards finding competitive cost structures to make the Triton based devices suitable for consumer applications. And yes, we want it to happen sooner, our customers such as Ectaco and Hanvon are leading the way in the eReader space.


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