Campus Technology is reporting on this Gartner survey.  Here’s a snippet:

Acceptance of digital texts is way up, especially among users of iPads and other tablets. In fact, according to research released this week, time spent reading texts in digital formats now just about equals the time spent on paper-based texts.

According to the report, released by market research firm Gartner, a full 94 percent of iPad users and users of other tablet devices either prefer reading digital texts (52 percent) or find them as readable as printed texts (42 percent).

Contrasted with that were laptop users, a large portion of whom–47 percent–said they find reading texts on screen more difficult than reading paper. (The next-largest group among laptop users, 33 percent, said the experience was about equal to reading printed texts.)

The report, “Survey Analysis: Consumer Digital Reading Preferences Reveal the Exaggerated Death of Paper,” surveyed more than 1,500 end users in the United States, the UK, Japan, India, Italy, and China in the fourth quarter of 2010. It found that the amount of time spent reading digital texts now nearly equals time spent reading printed materials.

Thanks to Michael von Glahn for the link.


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