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UPDATE: Subsequent articles, such as this Tech Trader Daily posting, note that the date is going to be September 1, not September 7th.

Buried within a Bloomberg article on Apple pressuring media companies to offer 99 cent TV rentals is this little tidbit:

Apple plans to hold a San Francisco event Sept. 7, two weeks ahead of the start of the new prime-time TV season, to unveil the [TV episode rental] service and an updated line of entertainment products, two people said.

The article goes on to suggest that Apple will introduce its new high-res iPod Touch at this event, and the $99 iTV set-top box meant to let people stream content from iTunes. Apple and the TV studios refused to comment.

So we now have a date for the new iPod Touch revelation. And it seems reasonable that the TV box will come out at the same time. But will there be any mysterious “one more things” that Apple has been better about keeping under wraps?

Looks like the only way to find out will be to tune in.

(Found via Engadget.)

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