Galleycat is reporting this after an email interview with Richard Nash, Red Lemonade’s founder.
… Nash explained his unconventional policy: “Well, I don’t think consumer books should have DRM, so putting DRM on reviewers’ books is even dumber. I want to make it as easy as possible to get it to you, as easy as possible for you to read it, as easy as possible for you to assign it to a reviewer, as easy as possible for you to send it to a friend.”
More info in the article.
John Scalzi had a lot of sarcastic things to say about people who sent him DRM-laden e-ARCs that require him to jump through hoops to read them. As a prominent literary blogger, he has paper ARCs coming out his ears, and doesn’t see any reason why he should have to go to extra trouble for someone else’s benefit.
Looks like Nash understands this principle pretty clearly.