It was a no brainer. A cool new company loved an article that TeleRead Editor Chris Meadows had written without commerce in mind, and its offerings should delight many lovers of books and other media. You’ll soon be seeing sponsored content from it, here on TeleRead. Likewise obvious are book excerpts and book-industry-related topics, as well as how-tos of interest to phone and tablet users.
But what other sponsored content should TeleRead run? How far should we wander from books? For example, would you go for an e-store’s how-to for hobbyists who want to try out drones? Would you read it out of curiosity if nothing else? We want to keep our focus on books, especially e-books, but since we’re for “lovers of books and gadgets,” would nonbook-related gadget articles work out as well? Remember, we would like our sponsored content to be as interesting to TeleRead community members as our regular posts are. And no hype, please—or at least very little!
As publisher of TeleRead, I’d prefer to move away from the regular ad networks and go for sponsored content and ads over which we and the advertiser enjoy complete control. Please help us out by telling us what kinds of products and services you would most likely go for, both as a reader and prospective customer. Speak up in our comments area, and if you’d like to share your thoughts privately, I’m at email@example.com, and my phone number is 703-370-650 in Alexandria, VA, near Washington.
Even better, if you yourself want to run honestly labelled sponsored content or an ad, please catch up with me and we’ll see if the fit would be right. Read our guidelines, and if you really want to understand what this is about, check out Content, Inc., by Joe Pulizzi, a top expert on sponsored content.
Image credit: Here.