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Articles by Joe Wikert

How Amazon Underground will affect content pricing and business models: More ads in e-books, in time?

By Joe Wikert
September 1, 2015 // 0 Comments

As interesting as the all-you-can read models from Next Issue, Oyster Books and Scribd are, I believe Amazon has just introduced a new model that’s likely to be much more disruptive in the long run. I’m talking about Amazon Underground, where paid apps go to be free. If you haven’t heard [...]

Make it easier to sample e-books and other content

By Joe Wikert
August 27, 2015 // 1 Comment

The goal of the content sample is to acquire new customers, right? So why are publishers settling for sample content models that are outdated and largely ineffective? Look at ebooks, for instance. Publishers mostly rely on retailers for discovery and distribution, just like how they sell the full [...]

Enjoy a spiffier-looking Wikipedia—via Wikiwand

By Joe Wikert
August 14, 2015 // 1 Comment

Content containers are slowly going away in the digital world. Those things we think of in the physical world as books, newspapers and magazines are being redefined digitally. It’s a slow evolution but one that is definitely taking place.  In the years ahead we’ll see more blurred lines [...]

Are content curators becoming more important than content creators?

By Joe Wikert
August 3, 2015 // 2 Comments

I’m sure most of you bristle at the thought of curators being more valuable than creators. After all, the former have no job without the latter. I agree, but it’s not as if the content creation population is declining. In fact, that number only increases every month, and that’s what’s [...]

Hot in the year 2020: Groupon-style newspaper subs, ads in many mainstream books, and e-book clubs

By Joe Wikert
July 28, 2015 // 8 Comments

The year is 2020 and I’m about to make a digital content purchase. It’s amazing how much the industry has evolved in the past five years. For example, pricing is no longer a one-size-fits-all, take-it-or-leave-it component. I now have multiple pricing models to choose [...]

Better than a book cover: Geo-based P2P to let people know what you’re reading—and maybe even share content

By Joe Wikert
July 25, 2015 // 3 Comments

The smartwatch movement inspired me recently, which is surprising because I haven’t worn a watch since I started carrying a smartphone many years ago. I’m about as far as you can get from being a fashionista and I liken a watch to other obsolete single-use devices like the GPS. I doubt I’ll [...]

Blinkist and the ‘read less, learn more’ movement

By Joe Wikert
July 17, 2015 // 0 Comments

Remember the “info snacking” phrase that was somewhat buzzworthy several years ago? The thinking was that everyone was too focused on reading short bursts of content and soon no one would have the attention span to read an entire book. In fact, info snacking was one of the terms Jeff Bezos [...]

Can You Force a Customer to Buy Print Instead of E?

By Joe Wikert
July 19, 2012 // 2 Comments

Thats the question I kept asking myself as I read a report called The Impact of Ebook Distribution on Print Sales: Analysis of a Natural Experiment by Jeff Hu and Mike Smith. Youll notice that the report was originally written a couple of years ago but I believe the results would be the same [...]

A Better Lending Library Model

By Joe Wikert
July 9, 2012 // 0 Comments

I wrote earlier about what I dont like about Amazons Kindle Owners Lending Library program (think pay-for-performance) and a recent interview I did with Logos CEO Bob Pritchett helped crystalize where this model is (hopefully) heading. First of all, I now figure Amazon could just leave the flat fee [...]

We Should Open an eBookstore

By Joe Wikert
June 25, 2012 // 10 Comments

Crazy idea, right? And by ‘we’ I mean, ‘publishers.’ Big Six. Little guys. Everyone in between. What if we all got together and created an ebookstore? Assuming the DoJ wouldnt rule it out as another misguided case of collusion, I think this would be a terrific idea. The [...]

Reading Reinvented

By Joe Wikert
June 12, 2012 // 1 Comment

  I realize thats a pretty bold headline. How many times has someone proclaimed that reading has been reinvented by product X or platform Y? Too many to count, Im sure. So what makes things different this time? Thats up to you to decide, of course, but I believe the approach Semi-Linear is [...]

B&N Desperately Needs To Become a Technology Company

By Joe Wikert
May 29, 2012 // 12 Comments

Competition is always a good thing, right? In today’s marketplace B&N is the company best positioned  to compete with Amazon for #1 in ebook sales. The problem is B&N still operates like a brick-and-mortar retailer while Amazon is a technology company to the very core. Some have [...]

Why advertising could become Amazon's knockout punch

By Joe Wikert
May 21, 2012 // 7 Comments

It all started harmlessly enough with Amazon’s Kindle with Special Offers. That’s the cheaper Kindle that displays ads when the device is in sleep mode or at the bottom of the screen when paging through the owner’s catalog of books. It is very unobtrusive and, since it lowered the [...]

B&Ns Nook with GlowLight: Why I Still Use an eInk eReader

By Joe Wikert
May 7, 2012 // 1 Comment

My new eInk reader, B&Ns Nook with GlowLight, arrived last Thursday. I’m winding down my use of a Kindle Touch and wanted to move to another ebook retailers platform going forward. This, of course, is a major headache since I’ve already bought dozens of DRM-protected ebooks from [...]

What if DRM Goes Away?

By Joe Wikert
April 24, 2012 // 7 Comments

TOC Latin America was held last Friday in the beautiful city of Buenos Aires. Kat Meyer, my OReilly colleague, and Holger Volland did a terrific job producing the event. As is so often the case with great conferences, part of the value is spending time with speakers and other attendees in between [...]

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