Articles by Joe Wikert

Why ad blockers will help content evolve

By Joe Wikert
September 23, 2015 // 1 Comment

Ad blocking is one of the more controversial features of Apple’s new iOS release. Apple prefers to call it “content blocking,” but it’s mostly intended to block all those pesky website ads that nag us every day. Publishers are, of course, totally freaked out at the prospect of their content [...]

Book companion apps for phones, not just reformatting?

By Joe Wikert
September 18, 2015 // 1 Comment

Scan today’s news and you’ll undoubtedly see plenty of stories about how the majority of content is being consumed on mobile devices. In fact, you’ll probably use your own mobile device when you do that scan. Like many of you, I read all my books on a tablet and most of my short-form content [...]

Make it easier to sample e-books and other content

By Joe Wikert
August 27, 2015 // 1 Comment

The goal of the content sample is to acquire new customers, right? So why are publishers settling for sample content models that are outdated and largely ineffective? Look at ebooks, for instance. Publishers mostly rely on retailers for discovery and distribution, just like how they sell the full [...]

Enjoy a spiffier-looking Wikipedia—via Wikiwand

By Joe Wikert
August 14, 2015 // 1 Comment

Content containers are slowly going away in the digital world. Those things we think of in the physical world as books, newspapers and magazines are being redefined digitally. It’s a slow evolution but one that is definitely taking place.  In the years ahead we’ll see more blurred lines [...]

Are content curators becoming more important than content creators?

By Joe Wikert
August 3, 2015 // 2 Comments

I’m sure most of you bristle at the thought of curators being more valuable than creators. After all, the former have no job without the latter. I agree, but it’s not as if the content creation population is declining. In fact, that number only increases every month, and that’s what’s [...]

Blinkist and the ‘read less, learn more’ movement

By Joe Wikert
July 17, 2015 // 0 Comments

Remember the “info snacking” phrase that was somewhat buzzworthy several years ago? The thinking was that everyone was too focused on reading short bursts of content and soon no one would have the attention span to read an entire book. In fact, info snacking was one of the terms Jeff Bezos [...]

Can You Force a Customer to Buy Print Instead of E?

By Joe Wikert
July 19, 2012 // 2 Comments

Thats the question I kept asking myself as I read a report called The Impact of Ebook Distribution on Print Sales: Analysis of a Natural Experiment by Jeff Hu and Mike Smith. Youll notice that the report was originally written a couple of years ago but I believe the results would be the same [...]

A Better Lending Library Model

By Joe Wikert
July 9, 2012 // 0 Comments

I wrote earlier about what I dont like about Amazons Kindle Owners Lending Library program (think pay-for-performance) and a recent interview I did with Logos CEO Bob Pritchett helped crystalize where this model is (hopefully) heading. First of all, I now figure Amazon could just leave the flat fee [...]

We Should Open an eBookstore

By Joe Wikert
June 25, 2012 // 10 Comments

Crazy idea, right? And by ‘we’ I mean, ‘publishers.’ Big Six. Little guys. Everyone in between. What if we all got together and created an ebookstore? Assuming the DoJ wouldnt rule it out as another misguided case of collusion, I think this would be a terrific idea. The [...]

Reading Reinvented

By Joe Wikert
June 12, 2012 // 1 Comment

  I realize thats a pretty bold headline. How many times has someone proclaimed that reading has been reinvented by product X or platform Y? Too many to count, Im sure. So what makes things different this time? Thats up to you to decide, of course, but I believe the approach Semi-Linear is [...]

B&N Desperately Needs To Become a Technology Company

By Joe Wikert
May 29, 2012 // 12 Comments

Competition is always a good thing, right? In today’s marketplace B&N is the company best positioned  to compete with Amazon for #1 in ebook sales. The problem is B&N still operates like a brick-and-mortar retailer while Amazon is a technology company to the very core. Some have [...]

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