Smashwords is changing the way it allows pre-orders on its site for authors.
Previously, the entire manuscript needed to be uploaded in order to take advantage of pre-orders, but that is no longer the case.
Smashwords founder Mark Coker announced on the company’s blog that preorders are going “assetless.”
“Starting today, all 100,000 authors and small independent presses at Smashwords have the ability to upload assetless preorders to Smashwords,” Coker wrote. “No book or cover yet? No problem.”
There are many indie authors who do not take advantage of pre-orders, Coker notes in the blog. Less than 10 percent of authors on Smashwords took advantage of pre-orders to iBooks, Barnes & Noble and Kobo. But according to Coker, books that had a pre-order earned more than triple the books that were uploaded day of release.
The good thing about pre-orders to iBooks, Barnes & Noble and Kobo is that the pre-orders accumulate toward the first day sales rank potentially helping authors move up on best sellers lits. However, that is not the case with Amazon, which is why some authors haven’t gone the pre-order route with that outlet.