Chapters Indigo

A First Look at Indigo Tech!

By libertyc
August 29, 2013 // 0 Comments

Indigo Tech is open for business! I snapped these pics today at my local store, and it’s about what I expected: a fancier Kobo kiosk, iPads and more! The various wall displays have headphones, speakers, health products such as the Fitbit, iPad creative accessories like a Crayola effects pad, [...]

Why Indigo's Boutique Model is Succeeding

By libertyc
August 19, 2013 // 4 Comments

I wrote earlier about a mysterious walled-off section that just went up at my local Indigo, announcing the impending arrival of something called “Indigo Tech.” This morning, there was news in my RSS feed from my friends at Good e-Reader, confirming that Indigo has signed a deal with [...]

TV Commercials Featuring E-Readers

By libertyc
November 9, 2012 // 1 Comment

Did you catch Barnes & Noble’s new 30-second TV spot for the Nook HD tablet? Along with the device itself, the commercial launched yesterday. And although it’s a bit too sickly sweet for my taste (scroll to the bottom of the post to see it yourself), I was intrigued by a brief [...]

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