Stacey Dash and the incredible non-existent publishing scandal

By Paul St John Mackintosh
March 2, 2015 // 1 Comment

Stacey who? Sorry, maybe this is my Brit-ness coming out. But, who? I mean, funky-sounding monicker that could have been built for headlines, but all the same … who? Well, maybe that’s part of the problem. Adweek, and after them, Publishing Talk Daily, apparently thought there was [...]

Writers, here’s how to time your social media self-promotion blitz

By Paul St John Mackintosh
November 18, 2014 // 0 Comments

For those of you writer folks out there who have defied the wrath of Jonathan Franzen and opted for social media self-promotion as a valid way to publicize your latest epic (self-published or otherwise), here’s a useful infographic that details the all-important question of when to Tweet or [...]

Top tips on Tweets with the Top Ten Twitter writers

By Paul St John Mackintosh
May 28, 2014 // 0 Comments

With all the Jonathan Franzen-style bleating about the grind of promoting yourself through Twitter and other social media, it’s worth highlighting an instance when someone sums up what actually works for Tweeting writers. After all, if you’re going to be “absolutely coerced into this [...]

Waterstones LEGO literature: Probably the best promotional wheeze for literature ever – maybe

By Paul St John Mackintosh
February 18, 2014 // 0 Comments

UK bookstore chain Waterstones has come up with one of the most visually delightful promotional ideas for literature in a long while. “To celebrate the launch of The LEGO Movie tomorrow, we’re playing with plastic bricks,” the Waterstones blog declares. “And we want your help [...]

The writer as entrepreneur: Old news?

By Paul St John Mackintosh
January 30, 2014 // 0 Comments

In the UK Bookseller’s Futurebook section, Tom Chalmers asks: “Where to put the entrepreneur in publishing?” with particular emphasis on the more entrepreneurial aspects of self-publishing. In these digitally disrupted times, it seems, the entrepreneurial spirit is a panacea for [...]

The smarm debate continued: It's not about the Internet … or is it?

By libertyc
December 20, 2013 // 0 Comments

The literary feud about snark versus smarm kicked off at the end of this year seems set to splutter on well into 2014. Maureen Dowd, in the New York Times Sunday Review, picked it up in a piece entitled “Bigger Than Bambi,” referring to the now-notorious Bambi Rule: “If you [...]

Anti-lessons in promotion for writers, the Colin Wilson way

By libertyc
December 12, 2013 // 3 Comments

In the aftermath of the death of noted English writer, mystic, and eternal outsider Colin Wilson, when, as Nick Mamatas remarked, the dearth of good death notices showed that the newspapers didn’t have canned obits ready to go for the inevitable day, The Independent has run a handy guide on [...]

UK book publicity goes sub-parody with Biteback Publishing Stephen Ward is Innocent, OK launch

By libertyc
December 4, 2013 // 0 Comments

Following the imaginary author online radio station publicity stunt for the non-book S released under the auspices of “creator” J.J. Abrams, we have another English book promotion exercise that stretches the limits of the credible – and tests the boundaries of the emetic. This [...]

Want a job in resume publishing?

By libertyc
November 24, 2013 // 0 Comments

Just appeared on Publishing Perspectives is a piece entitled “Want a Job in Publishing? Why Not Publish Your Resume as a Book,” from guest contributor and publicist Andy Reynolds, who has his own website at, about how he faced the challenge of [...]

Good Morning Canongate, as book promotion goes broadcast

By libertyc
October 25, 2013 // 0 Comments

Any eager and dewy-eyed self-publishers convinced that Kindle Direct Publishing has put them on the same footing as the book majors might want to take a close look at Canongate’s latest promotional wheeze. The company has launched Radio Straka, a web-based audio broadcast station transmitting [...]

Morning Roundup: What Amazon Owes the World

By libertyc
August 12, 2013 // 1 Comment

Shrewd Tips for Book Publicity (Digital Book World) Ebooks are available up to four months earlier than their print counterparts. Those digital editions can be delivered to the media for review or story research very swiftly and without the delays of printing and shipping. — New Spotify for [...]

Writers and Self-Promotion: Stop bleating, start writing

By libertyc
August 5, 2013 // 14 Comments

There have been a couple of very public effusions—and counterblasts—recently by and about the writers stepping onto the self-promotion treadmill as part of the new post-Kindle slog of selling your books and your self, self-published or otherwise. First of all there was first-time novelist [...]

Self-publishing author Ted Heller doesn't like the process. That may be because he's doing it wrong.

By libertyc
May 16, 2013 // 3 Comments

Self-publishing is not for everyone. It’s not for the impatient. It’s not for those dreaming of great successes. Self-publishing is one of the hardest gigs to get into—that has been proven by hundreds (if not thousands) of authors who have self-published books. That’s not to say you cannot [...]

David Gaughran on traditional media exposure for self-publishers

By libertyc
May 13, 2013 // 0 Comments

After reading my review of David Gaughran’s self-help guide to visibility-raising for self-publishers, Let’s Get Visible: How to Get Noticed and Sell More Books, Gaughran himself got in touch with me and outlined some of his views on traditional media exposure and self-publishing. As I [...]

Review: "Let's Get Visible: How to Get Noticed and Sell More Books" by David Gaughran

By libertyc
May 12, 2013 // 0 Comments

This book had me diving into my current e-book projects within the first few minutes of opening the review copy, looking at how to improve the preview, feedback hooks, tagging, category choice, etc. And by the end, I had a whole checklist of sites to visit, tweaks to make, programs to sign up for. [...]

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