Simba Information

17% of U.S. Adults Read E-Books, but Only 11% Bought, says Simba Information survey

By Paul Biba
April 11, 2012 // 2 Comments

From the press release: Publishing forecast firm Simba Information has released the highly anticipated fourth edition of its flagship Trade E-Book Publishing report series and estimates 17% of U.S. adults have read at least one e-book in 2011, up from the 11% who did so in 2010. In keeping with the [...]

Physical bookstores serve as a conduit to ebooks

By libertyc
September 1, 2011 // 2 Comments

So says a report from Simba Information.  From the press release: A recent report by media and publishing forecast firm Simba Information found that even though bookstores have lost some of their customer base over the years, the channel feeds into the e-book universe by serving as a ‘book [...]

Simba Information study: 35% of iPad owners don’t read ebooks

By libertyc
November 19, 2010 // 2 Comments

That’s what Yahoo! Finance is reporting today. The study was based on a nationwide survey of over 1.800 respondents. “The fact that over a million iPad buyers haven’t used the gadget for e-books shows that not all new gadgets equate to a new e-reader,” says Michael Norris, [...]

iPad and Kindle’s real competition is the PC says survey

By libertyc
April 15, 2010 // 0 Comments

That’s what Simba Information, a market research firm specializing in publishing and media, is reporting. According to their survey of over 1,880 adults, 68% of ebook readers used the PC as the most frequently used device to read books. “There’s a mistaken belief that consumers [...]

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