Simba Information

Physical bookstores serve as a conduit to ebooks

By Paul Biba
September 1, 2011 // 2 Comments

So says a report from Simba Information. ¬†From the press release: A recent report by media and publishing forecast firm Simba Information found that even though bookstores have lost some of their customer base over the years, the channel feeds into the e-book universe by serving as a ‘book [ on]

Simba Information study: 35% of iPad owners don’t read ebooks

By Paul Biba
November 19, 2010 // 2 Comments

That’s what Yahoo! Finance is reporting today. The study was based on a nationwide survey of over 1.800 respondents. “The fact that over a million iPad buyers haven’t used the gadget for e-books shows that not all new gadgets equate to a new e-reader,” says Michael Norris, [ on]

iPad and Kindle’s real competition is the PC says survey

By Paul Biba
April 15, 2010 // 0 Comments

That’s what Simba Information, a market research firm specializing in publishing and media, is reporting. According to their survey of over 1,880 adults, 68% of ebook readers used the PC as the most frequently used device to read books. “There’s a mistaken belief that consumers [ on]

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