index.jpgThat’s according to a report in The Bookseller this morning.

According to research and consulting organisation YouGov’s TabletTracker report, exclusively seen by The Bookseller, 78% of iPad owners with wi-fi and 3G contracts have downloaded the iBooks app. This is more popular than the app for social networking sites Facebook (52% of wi-fi/3G owners have downloaded) and Twitter (34%).

Despite the presence of other reading apps on the iPad such as Amazon’s Kindle or Stanza, those who have downloaded iBooks use it frequently. The report found around half of users are using iBooks at least three times a week. Almost a quarter of wi-fi/3G owners are using it daily.

More details in the report.


  1. Their comparison between iBooks, Facebook and Twitter is disingenuous. 1) There is no native Facebook app for the iPad, just for the iPhone. iPhone apps run tiny and sharp or big and blurry on the iPad, which discourages a percentage of users from bothering with them. 2) There are far better apps for using Twitter than the Twitter app, and those are the apps people are downloading as much as if not more than the Twitter app.

    This makes me wonder how skewed the rest of their “data” is.

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