Comparatively speaking, it requires more effort to persuade a reader to invest TIME in an e-book than MONEY.

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1 COMMENT

  1. Interesting point, Robert. I will point out one fact which doesn’t disprove your argument but should, at least, be interesting. At BooksForABuck.com, I offer a small number of books at a permanent price of $1 as well as a larger number of books with prices in the $3.99 range. Much of my business is repeat business and new customers will almost always start with one of the books offered at $1. Admittedly, I might have already convinced them to spend time and the $1 or $3.99 choice might merely be given they’d already decided to buy, but there is certainly a price sensitivity here.

    Rob Preece
    Publisher, http://www.BooksForABuck.com

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