However, the report, which is fee based so only a snippet has been published, warns that unlike the iPod which attracted both heavy and casual music listeners, ereader adoption will be limited to heavy readers only until prices come down “significantly”.
They lead out by saying: We predict that the first manufacturer to build an under-$150 e-book reader that focuses solely on reading, not on fancy frills and features, will win.
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e-book, e-books, e-readers, ebook readers, ebooks, ereaders, Paul Biba
So the JetBook Lite wins?
I think a well-supported store with easy shopping is more important than price but I do think it’ll take the Kindle (Nook?) getting down to the $150 area when the big publishers start thinking of eBooks as the market and paper as the add-on. Which is the way I’ve been thinking from the beginning…but obviously my timing was a bit off.
Rob Preece
Publisher
@Raikus: Yes, ECTACO actually won. It was a hell of a smart move, I think, to make such a price strategy for their jetBook.
Well, visibility matters…
Try stopping a few typical reader at a bookstore and see which reader brands they can name.
I’d bet the majority can name (at most) Kindle and maybe Nook if the bookstore is a B&N.
I doubt one in a hundred has heard of Hanlins, Hanvons, Pocketbooks, or ECTACOs of the world.
Still a lot of people but not quite the market those US$2.5 Billion in sales will come from.
Now if Oprah stages an Ectaco giveaway on her way out the door… 😉
Mindshare matters; just ask Apple.