If you spend at least $299 on a qualifying purchase at the Sony Style Store, you get a $100 credit if you use a Sony Visa Card. Does the above apply to $299 Sony Reader? Loopholes? Yes. Read the small print carefully. For one thing, the credit won’t show up on your statement for 8-12 weeks.
Another deal is that you can download $199 in classics. Ugh, still DRMed? That is no small loophole.
Can Sony get any sadder than this? Probably. What a shame.