‘Adobe expanding investment in digital publishing’

Around the same time Adobe is losing e-booker Bill McCoy and hundreds of other people, it’s expanding investment in digital publishing and restructuring. I’d welcome comments from Adobe with details of new appointments and all that. A post from the Digital Editions blog follows. – D.R.

As part of a restructuring announced yesterday, Adobe has made the decision to expand its investment in digital publishing, creating a new organization focused on delivering products to increase digital revenue opportunities for book, newspaper and magazine publishers. This organization will combine the efforts of Adobe’s eBook business responsible for the Adobe Reader Mobile SDK, Adobe Content Server, Adobe Digital Editions, and PDF and EPUB authoring support in Adobe InDesign with Adobe’s digital newspaper and magazine efforts responsible for, among other products, the collaboration with the New York Times to create the AIR-based Times Reader 2.0.

The decision to increase investment in this area underscores the importance that Adobe has always given to digital publishing as well as the bright future it sees in helping publishers to deliver compelling digital publications that support a variety of business models: subscription, advertising, retail and other emerging models. We are particularly excited about what we have in store for 2010. We plan to further our reach to emerging mobile reading platforms to allow readers to read anywhere, on any device. With Adobe’s acquisition of Omniture, we will help publishers measure and understand how their readership interacts with and uses their content. But, most of all, we will continue to deliver products that make digital books, newspapers and magazines a terrific experience for readers.
We look forward to working with our existing customers and business partners and welcome any new inquiries as we continue our progress in digital publishing.