Consumers of physical goods and services are loving group buying as fast-growing companies such as Groupon and LivingSocial (and their many clones) can attest. But why should they have all the fun – and discounts. What about ebook readers?

One of the main reasons Bookbee committed to supplying ebooks to Stampede.It is their multiple tipping point model for group buying. On other sites, when a deal goes “live” after hitting the required number of sales, the incentive to spread the word about the deal on their networks ends. But with multiple tipping points, buyers who sign up to the deal have an ongoing reason to share it. At every subsequent tipping point after the first, the ebook buyers already signed up get another healthy discount. Everyone’s a winner!

I’m not aware of any other group buying company doing this; I believe it’s a first in the industry. And certainly a first for ebooks.

First author (in a cab?) off the rank is US thriller writer Scott Nicholson, with his rafting adventure horror/thriller The Gorge. 

See press below.

Cheers

Jason